When it comes to the SMS world, you need an MT and an MO to allow open communication between your business and your consumers.
- MT (Mobile Terminated) - Sending a message to a mobile device
- MO (Mobile Originated) - Sending a message from a mobile device
Traditionally, businesses would have to send bulk messages through:
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Advanced bulk messaging: A2P cloud messaging platform with easy contact imports (e.g. Twilio, Simple Texting, and Burst SMS)
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Convenient basic messaging: PSaaS platform with SMS capabilities (e.g. CRM, appointment service, industry-specific software, or a popular eCommerce solution)
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Direct API access (Developed by an A2P messaging platform, offering the most features and customisation)
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Direct API integration (Developed by an external partner and occasionally developed by an A2P messaging platform - with limited features for specific applications only)
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Partner API integration (Developed by a third party integration solution such as Zapier or Workato, offering the widest application reach and quickest installation time, but is the least reliable option with less features)
MTMO gives your business the opportunity to bypass this traditional A2P, PSaaS, and API messaging route. Connect directly with your message recipient’s local carrier, through our SMS gateway partnership network. This gives your business the fastest, and most reliable method to scale your conversations with your customers. If reliability is a concern and you want to ensure that your message gets directly to your consumers, this is the best option for your business. Currently, MTMO is exclusively a managed service.
All you need to do is choose which global SMS gateway you would like to access. We have direct connections to the best local carriers including direct SMS Gateway access to: Telstra, Vodafone, Optus, and Spark.
View our full global carrier connectivity list here.